“An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it. Whether you’re a manager at a big company, a small business owner trying to boost awareness, or a health official trying to get the word out, this book will show you how to make anything more contagious.
It provides a set of specific, actionable techniques for helping information spread-for designing messages, advertisements, and information that people will share. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. Discover how six basic principles drive all sorts of things to become popular. Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful?Ĭontagious reveals the secret science behind word-of-mouth and social transmission. Some products, ideas, services, and behaviors catch on and become popular while others falter.
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